:::: MENU ::::
Posts tagged with: websites

Keys to a Beautifully Designed Website

Keys to a beautifully designed website

Have you ever created a website, or wanted to, and just couldn’t figure out how to dial in the design to be as beautiful and polished as others you’ve seen?

A beautiful, professionally designed website can mean the difference between a prospect trusting, or not trusting your brand. For this reason, it’s no secret why many business owners are investing more time and money than ever into their online presence. Many starting with their website.

The good news? Design may seem complicated, but it’s actually quite simple to understand. There are two basic pillars of design you’ll need to grasp when it comes to building a website.

1. Visuals (Aesthetic appeal)
2. User Experience

The concept of visual or aesthetic appeal covers how you design the website to look, while user experience is how you choose to structure the information you wish to present to your website visitors. We’ll dive into each below, along with their best practices.

Visual Design

On the surface, the visual aspect of design simply comes down to making your web page look beautiful. If it’s nice to look at, people will generally stay and navigate around your website for a while. Whereas those with “ugly” or outdated websites will likely find their bounce rate to be rather high.

In order to create a visually beautiful website, you must understand how everything on your pages tie in together. Do the color palettes, fonts, and imagery all complement and build on each other?

These elements should be handpicked to ensure congruency. This is why you will find designers discussing primary and secondary colors and typefaces (fonts). There are certain colors and fonts that just work well together and look appealing to the naked eye.

To expand on design, below are some best practices.

1. Utilize white space

One thing that is sure to overwhelm or bore your visitors is dropping enormous blocks of text on your website. No matter how important or useful the information is, you’re going to have a hard time keeping people engaged when they’re not visually stimulated.

In order to keep them stimulated, you need to do things that promote the consumption of your content. This includes minimizing your text, breaking it down into headlines, sub-headlines and paragraphs for each section.

Doing so will make your page easier on the eyes. It will also make the information easier to digest.

Remove everything that is unnecessary on your page. Create more “white” space, where you have no text or images. This will help immensely in creating something that keeps website visitors around.

2. Color palettes

Determine what kind of feel you want your website to have. Do you want to be young and fresh, or corporate and professional?

Once you know how you want your website visitors to interpret your brand, you can decide on a color palette. A color palette is a carefully selected pair or group of colors that complement each other. If you use colors that don’t mix well, you risk having a strange looking website.

Pick the right color palette, however, and your visitors will be in awe at how nicely designed your website is.

3. Imagery & graphics

Finding non-generic, fresh imagery and graphics is a core element of designing a website that stands out from the crowd. There is a very thin line between stock looking images, and images that look new and polished.

You can still use stock images and graphics. However, spend time to make sure they look clean and not outdated.

User Experience

Imagine the mindset of your typical website visitor when they first land on your website.

Assume they have very little existing knowledge of who you are. How are you going to structure your website to capture their attention and sell them on your brand within 60 seconds?

Your content, how you order it and transition from one point to another can mean the difference between an audience held captive and an audience that loses interest and clicks out of your website.

Conveying Information

As with any piece of educational or marketing material, you want to be able to condense and simplify your content so your visitors can get straight to the core of what you’re explaining.

How are you going to set up your website pages from top to bottom? From the headlines, to sub-text and bullet points; the actual order of the information is important.

Each word you use acts as a hook to keep them moving down the page and reading. You can also use design elements to accomplish this (designers incorporate arrows or things that look like them to subconsciously direct people).

In Conclusion

Designing a website that serves as a tool for branding and sales is not as difficult as you may have thought. It does require some planning and work, but it’s not complicated if you understand the reasoning behind design principles.

With the resources at your disposal and cost of website design and development constantly falling, there’s never been a better time to get online.

If you’re ready to launch your website, trust CanSpace, Canada’s leading domain name registrar and hosting provider! Click here to get started with a web hosting package.


Three Essentials for Starting a New Online Business

Starting a new online business

If you’ve ever wanted to start your own online business, you might be wondering what you should focus on first.

There are many things you’ll have to figure out when launching your business. However, the below three things specifically will play the biggest part in your success.

1) Business plan

Who are you going to sell to? Where are you going to sell? What products or services are you going to offer? What will be your core offering, and what will be the additional “up-sells” you have to maximize your profit per customer?

Understanding what you’re offering so you can break down your costs, how much you will sell for, and how you will market is important.

It will help you understand your market, build revenue projections etc.

2) Website

Having a well designed, beautiful website tells potential customers that you take your appearance seriously.

In 2017, a company website is basically non-negotiable. Not only is it good for winning over customers. You can also sell directly to consumers by setting up an online store with WordPress.

Just keep in mind, you’ll need to find high quality web hosting and a domain for your website which will require a small upfront investment.

3) Seed capital

In order to pay for your website development (which is much cheaper than it used to be) and some marketing expenses like branding material or testing ads, you’ll need some initial capital to get started.

Realistically though, you only need $100 to prove a concept these days. You could set up a WordPress website yourself or pay someone $50 for a very basic landing page. Then put $50 into testing ads.

Once you prove your idea, of course you’d move into improving your website by getting a real design, and putting more money into (profitable) marketing!

In Conclusion

It’s easier than ever to start an online business. All you need is some free time, an idea, and the above three things. With all of the web development and marketing tools at your disposal, you could be running and making money this weekend!

If you’re ready to pull the trigger and get started with your new online business, click here to find a web hosting package. At CanSpace, we offer a free domain on annual terms, so you just have to pay for hosting.

Click the link above to get started, and let’s make 2017 the year you launch!


How to Choose a Good Domain Name for Your Website

How to choose a good domain name for your personal or business website

Choosing a good domain name for your website starts with understanding what your goals are, and the reach you have within your community.

Let’s go over the three options you have when choosing your domain name and when you would pick them.

1. Making your domain name your business name

This is one of the most popular routes business owners take when choosing their domain name. Before doing so however, you should ask yourself the following question…

Do you have a strong brand in your niche and/or geographical location? If you do, you should feel comfortable simply buying a domain name like “yourbusiness.ca.”

For those who do not yet have great brand identity, you may want to choose from one of the next two options. (if no one knows who or where you are, they will never find you with the search engines).

Side-Note: If you’re not sure how many people are searching for you on the search engines, use the Keyword Planner tool and search for your business names’ search volume.

2. Your business name + location

Let’s say your business is a gym called Fitness World in Toronto. You would choose a domain name for your website like…

Fitnessworldtoronto.ca

This great for building brand identity while improving the chances visitors find you while making searches for local businesses on Google.

3. Location + your business or product niche

Imagine FitnessWorld prides itself on having the cheapest gym membership cost around. They might choose a domain name like…

Cheapgymtoronto.ca or affordablegymtoronto.ca

Or let’s take a cellphone repair shop. What would be a good domain name here?

Cellrepairstoronto.ca

In Conclusion

The best way to choose a good domain name for your website is to figure out how many people recognize your business and are searching for it.

If you’re a new or lightly marketed business (with low brand recognition) you may want to choose a location or keyword based domain name to help generate more visitors from the search engines.

You can of course choose to do a combination of the above.

So, are you ready to get choose a domain name? Click here to get started, and take advantage of Canada’s cheapest domain price guaranteed.