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Why Should I Use WordPress to Build my Website?

Should you use WordPress to build your website?

Building your website with WordPress is a smart idea. Why?

For anyone who has tried to get into the “website world”, I’m sure you’ve noticed the labyrinth of tools, coding languages, web platforms etc.

It all can get very confusing, quickly.

This is where WordPress shines. It’s simplicity & intuitiveness has made it one of the most popular web platforms (over 30% of sites online run on WordPress).

Ease of Use

WordPress has a great user experience. It takes a little bit to learn the entire system – but to get the basics and manage your website, you won’t find anything easier.

The correct term for WordPress is a CMS; Content Management System.

Basically, it’s built to help you manage all of the content on your website… From your logo, website theme to your blog articles etc. It’s all there in one location, helping even beginners at all things computers/technology run their own site.

There are also “themes” which give you super simple drag-and-drop page builders, so you can build awesome looking webpages without knowing how to code at all.

Flexibility

For most budding website owners – there are usually a list of functionality that you want built into the site.

Do you want to have something to pop-up and get the information of people on your articles, get them to share or put your YouTube video on the site?

Any “features” you could ever want are available in the WordPress MarketplaceAll you have to do is download a “plug-in” that automatically sets your website up with new features.

You can get free plug-ins for almost everything but there are also great paid solutions.

Support

Since there is such a huge community of people using WordPress, finding help online is usually one click away.

Of course, if you were hosting your site with CanSpace you would have our team of 24/7 customer support representatives (click here to find a hosting package).

If you’re not though… There are tons of resources for WordPress users out there. Including forums and groups dedicated to building and managing your website.

You can use these places to support you… Especially when you’re brand new to websites.


Should I Use a CDN?

Should I use a CDN

What are the benefits, and when should you use a CDN?

If you’re like most small business owners, you may not know exactly what a CDN is. The term stands for Content Delivery Network, which is simply a system of servers distributed across the world.

Essentially, CDN’s are used to improve how fast your website loads. By leveraging intelligent geographical placement of servers, it decreases the time it takes for your visitor to load your website.

This is important for you as website speed is an essential factor for your success online.

Why You’d Use a CDN

Speed is important for both user experience, and search engine optimisation. Increased speed will result in the following benefits…

  1. Increase Google search rankings
  2. Reduce your bounce rate (which will…)
  3. Improve your lead capture and sales

At the end of the day – it’s all about your goals. How will a faster website affect your bottom line? As it turns out, it will affect it in a big, positive way. So should you use a CDN? Yes.

If you’re looking to get started with a CDN, take a look at our hosting packages today. CanSpace is a CloudFlare premium partner and CloudFlare CDN services are included free of charge for all of our clients (most places charge $20 or more per month).

In addition to our low prices, we are Canada’s leading web host and domain registrar. So you can rest assured in your decision to host with us.


What’s the Best TLD for SEO?

What is the best TLD for SEO?

It’s the question that seems to be on everyone’s minds when it comes to domains… Which TLD is best for SEO and will help my website rank?

In general, the traditional .com, .ca, .net and .org type TLD’s are best for SEO. Picking from the more unique and newer TLD’s can (sometimes) result in decreased search engine performance. This isn’t always the case though, and if you want a unique .ninja, .realtor or similar, you should go for it.

If you’re not sold on the idea of a unique TLD, we recommend going for a traditional TLD as it could have an impact on your chances of ranking.

Given that we know the above, the question that remains is which of the traditional types is the best TLD for SEO.

The answer? It depends.

The Best TLD For SEO is .ca

If you are a Canadian business or conduct business in Canada, the best option is usually the .ca domain.

This is because it unquestionably targets a specific geographical location. The TLD .ca is meant for Canadian-centric websites (Canadians can still use a .COM domain whereas companies not targeting Canadians wouldn’t use .CA).

When you use a .ca TLD, you automatically tell Google that you’re targeting Canadians.

What this does is give you more weight in Canadian search queries. You will automatically be seen as more geographically relevant or useful for their searches.

So what if you’re not targeting Canadian visitors/consumers?

.COM vs Everything Else

Some people see .COM as the holy grail for TLD’s. While it may slightly affect how your brand is perceived (do people take .NET domains seriously?), there is little difference on what is the best TLD for SEO.

If you can get a .COM, that’s great. If not, using .net, .co or .org won’t affect your SEO.

In Conclusion

The only thing to worry about when debating which TLD is best for SEO is your target market.

Is your business Canadian or target Canadian consumers? Use the TLD .CA. For all other situations, you can choose basically any of the traditional types (.com, .co, .org) and there will be no difference.

So, are you ready to buy a new domain? Click here to get your search started and take advantage of CanSpace’s  absolute lowest priced .ca domains, anywhere!


Improving WordPress Website Speed

How to improve your wordpress website speed

If you are the proud owner of a website running on WordPress, you may be asking yourself how to improve your website speed. The answer starts with: content.

Basically, the amount of data stored on your website affects the time it takes to load. This data can be in the form of images, PDF’s, plug-ins etc. Also important are the systems used to load that information. Aka hosting. Let’s talk about the actual content first.

1) Minimizing Your Plug-ins

WordPress plug-ins are awesome for setting websites up with cool and valuable functionality like social sharing and email list building.

The only problem? There is a ton of data chugging along to keep those plug-ins running. So while useful, the data for the plug-ins and the strain it puts on your server while “executing” plug-ins can get out of hand fast.

You will likely be able to immediately improve your WordPress website speed by cutting out some plug-ins.

2) Optimizing Images & PDF’s

Large files have the biggest drain on your hosting and is the fastest way to not improve WordPress website speed. Luckily, it’s pretty easy to fix. The first step for pictures is to make sure their dimensions aren’t too big.

In most cases, you’ll never need a picture bigger than 850 pixels wide.

A lot of people upload images without ever realizing their dimensions are 2000, 4000+ pixels which can triple file size or more! So get that taken care of first.

3) Reducing Image/PDF File Size

Instead of “saving for web” in photoshop I recommend using “lossless/lossy compression” software which basically means it removes unnecessary data from your content without reducing quality.

Try the following places:

Tiny JPG/PNG also have a plug-in you can download right onto your WordPress site to automatically optimize images when they’re uploaded.

4) Analyze Your Website

Tools like GTMetrix will analyze your website and give real-time advice for areas of improvement. Sometimes you’ll be able to implement these changes yourself (even beginners).

Outside of the easy fixes, you may need to hire an expert to come in and fix your code. At any rate, this a great avenue to see where you can immediately improve your WordPress website speed.

5) Choose a Good Hosting Provider

Even the most optimized website will run slow if the servers keeping it live are slow themselves.

You’d be surprised. The difference between good hosting providers and bad ones can mean a 50% +/- difference in speed. So make sure to inquire about this when choosing a company.

At CanSpace, we’re always working on new ways to improve server speed.

In Conclusion

As you can see, optimizing your website comes down to five major areas. As long as you focus on what we covered in the article, you should have no problem speeding up your website or creating a fast one from scratch.

If you’re interested in getting a website live or want a new host to improve your WordPress website speed, click here to see our web hosting plans.

We’d love to help you get online!


The Best Domain Extension For Personal Websites

the domain extension you need for your personal wordpress website

Want to get your own website or blog online but not sure what domain extension (or TLD – Top Level Domain) works best for a personal website?

There are now hundreds of TLD’s to choose from. Meaning it’s probably an overwhelming decision to be making! Should you pick .ca, .com, .co, .biz, .artist etc?

The good news is, in most cases the decision is relatively easy to make.

The Best Extension for a Personal Website Is…

Easy to remember, and helps you rank higher on the search engines so more people find you.

The fact of the matter is: traditional .CA and .COM domains are still the best. And we’re going to explain why that is right now.

1. Best For SEO

If you’re a Canadian business or do business in Canada, the best domain extension for you would be .CA. Why? It is given more “local power” in the search engines.

As a result of the country specific domain name, Google recognizes that you will be more relevant to people making search queries in Canada vs. the other options.

Not only does using .CA or .COM effect SEO, it plays a part in how people perceive your website.

2. More trusted

The new TLD’s are just that… new. Meaning they do not yet have widespread usage or recognition.

The recognition of .com or .ca domains is undoubtedly higher (because they have been around for longer). This recognition improves the trust factor of your website. In addition, if you’re using a .ca domain, you will be perceived as a local business.

This is good for building trust with your website visitors and potential customers if you’re selling.

3. More of a “staple” domain

When it comes to the new unique/cool TLD’s, they are best used in specific branding or marketing campaigns.

For regular personal websites, using something that is more of a widely recognized “staple” TLD will make your domain more easily memorable and less gimmicky feeling.

In Conclusion

If you’re looking to get people to your website to consume your stuff – whether that be your blogs, vlogs, or photo feed, your best bet is to go with the traditional .ca or .com domains.

There are instances where it may make sense… If you really want something unique and are willing to put in the work to generate more brand recognition, you can use the other types. Just remember, your SEO may be affected.

So, if you’re looking for a great domain, click here to start your search. CanSpace offers the cheapest domains around guaranteed (including the new TLD’s).


What is a CDN in Web Hosting?

CDN web hosting to speed up your website

If you’re looking to improve the speed of your website, you may have heard of something called a CDN, but many people don’t know what it is. So what is a CDN?

CDN stands for Content Delivery Network.

It is essentially a network of servers, spread around the world in order to serve data to your website visitors quicker than they would receive it traditionally.

Why use a CDN?

Speed is one of the most important ranking factors in SEO – which means optimising how your website content is delivered is important.

This will help you achieve better results in the search engines.

In addition, increased website speed will contribute to a lower bounce rate (every second of load time means 20% less people stay). Improving your speed will also improve your lead capture and sales.

How a CDN Works

When your website goes up on the CDN, each server will cache (store) your site’s static files. These are things like graphics, images, Javascript, CSS and videos.

The reason they are storing the static files, is because they are the largest and take the longest to deliver.

Upon searching for your site, the servers will automatically choose the Content Delivery Network location closest to your website visitor to deliver your website files.

This means that your website visitor will load up your website in the fastest time possible.

Since speed is important for SEO and conducting business successfully online, CanSpace offers CDN’s for all of our clients, free of charge.

In Conclusion

If you’re looking to improve the speed of your website or start on the right foot with a new one, get started with a hosting plan today!

Trust Canada’s leading domain registrar and web hosting provider to take good care of your website. If you have any other questions, feel free to contact our 24/7 support team.


How to Choose a Good Domain Name for Your Website

How to choose a good domain name for your personal or business website

Choosing a good domain name for your website starts with understanding what your goals are, and the reach you have within your community.

Let’s go over the three options you have when choosing your domain name and when you would pick them.

1. Making your domain name your business name

This is one of the most popular routes business owners take when choosing their domain name. Before doing so however, you should ask yourself the following question…

Do you have a strong brand in your niche and/or geographical location? If you do, you should feel comfortable simply buying a domain name like “yourbusiness.ca.”

For those who do not yet have great brand identity, you may want to choose from one of the next two options. (if no one knows who or where you are, they will never find you with the search engines).

Side-Note: If you’re not sure how many people are searching for you on the search engines, use the Keyword Planner tool and search for your business names’ search volume.

2. Your business name + location

Let’s say your business is a gym called Fitness World in Toronto. You would choose a domain name for your website like…

Fitnessworldtoronto.ca

This great for building brand identity while improving the chances visitors find you while making searches for local businesses on Google.

3. Location + your business or product niche

Imagine FitnessWorld prides itself on having the cheapest gym membership cost around. They might choose a domain name like…

Cheapgymtoronto.ca or affordablegymtoronto.ca

Or let’s take a cellphone repair shop. What would be a good domain name here?

Cellrepairstoronto.ca

In Conclusion

The best way to choose a good domain name for your website is to figure out how many people recognize your business and are searching for it.

If you’re a new or lightly marketed business (with low brand recognition) you may want to choose a location or keyword based domain name to help generate more visitors from the search engines.

You can of course choose to do a combination of the above.

So, are you ready to get choose a domain name? Click here to get started, and take advantage of Canada’s cheapest domain price guaranteed.


What is a Top Level Domain Name? (TLD)

What is a TLD or top level domain

Looking to buy a great domain name for your website, but keep seeing TLD (or top level domain) everywhere and not sure where to start?

Let’s jump right into what TLD stands for.

What is a TLD?

Top level domains refer to the “extension” used after the “period” in your domain name.

These TLD’s are commonly seen as: .ca, .com, .net, .org etc.

You may also see the term “domain extensions” used synonymously with TLD, as domain extensions and Top Level Domain’s both mean the same thing.

Choosing a Top Level Domain depends on your business and particular goals/desires.

What Top Level Domains Are There?

Aside from the commonly used .ca, .com and .net, there are literally dozens to choose from. Some you may have seen before…

  • .biz
  • .co
  • .io
  • .bid
  • .club

There are also ones like .agency, .accountant and .realtor that work into the branding of specific businesses.

You can even pick something geographically targeted like:

  • .com.co
  • .com.au
  • .co.uk
  • .co.nz

Of course .com and .ca would also classify as the above (US and Canada respectively). Using these geo-targeted TLD’s (especially .CA) is another great way to find good domains that may be taken in the .com form.

In Conclusion

Top level domain names are basically your domains’ extension. They can help differentiate your business – by targeting the area or business niche you work in.

This can help you build more trust, and generate more sales as a result of a stronger brand identity.

If you’re a Canadian business, we recommend the TLD .ca. It is undoubtedly the best domain for businesses that are located or do business in Canada.

Click here and start your search for a great domain.


Should You Use a WordPress Theme?

If you’re new to websites and want to get online for the first time – you should definitely use a WordPress theme.

Creating your first website probably looks like a scary process. You might have no idea what all of the techie-terminology means, if you need to pay for an expensive developer etc.

You actually don’t need to do much.

Why you Should Use a WordPress Theme

WordPress themes make developing websites super fast and simple. Not only is WordPress as a system relatively easy to use. There is also a “marketplace” you can use.

This marketplace consists of tons of designers and developers, building stuff exactly for you.

1. Custom-tailored themes

No matter what business you’re in, or what purpose you want to set a website up for.. You can find a solution with WordPress themes.

What this means is that the days where you had to get expensive custom websites are gone.

Just go onto themeforest.net and make a search like “WordPress theme for restaurants” for example. You’ll be given tons of free and cheap WordPress theme options to choose from that you can simply download and install on your very own site.

2. User friendly and easily customizable

All it takes is customizing things a little bit with your own touch. Put your logo, some info about who you are, change the colors if you want and voila! Website online.

Ready to get started? Click here to find a hosting package.

If you’re still not sure if you should build your website with a WordPress theme and want more options, send us a message.

CanSpace hosts the websites of some of Canada’s largest corporations, and we’d love to help get your website online today!


SEO Tip: Article Image Optimization

SEO Optimizing article images for search engines

When it comes to SEO (search engine optimization), one of the most underlooked optimization tactics is image optimization.

Why should you focus on search engine optimizing your images?

  1. Improve your article rankings
  2. Drive traffic through clicks on Google Images

Those are the two main benefits. Now that you know them, let’s hop right into how you can do the optimization.

Search Engine Optimising Images

There are two facets of optimisation: speed and readability. Speed and how Google Crawlers interpret your website are primary pillars of SEO.

Those two things mean you need to optimise your images:

  1. Dimensions
  2. File size
  3. File name
  4. Image “alt” text

Let’s go over what exactly those mean and how to execute on those tasks.

Image Dimensions

When it comes to images, one of the things that makes file sizes unnecessarily large is inflated dimensions.

You will almost never need an image size with larger dimensions than 1200 pixels wide, yet people frequently upload images with 2000, 3000 and more.

This may not sound like a big deal, but it is. It can mean the difference between hundreds of KB’s of data – which is more for your servers to process and serve to your website visitors.

That additional data means slower loading. Another side of this is how data is interpreted.

Also try to upload your photos in the final dimensions you want them to show.

If you drop a large photo and tell WordPress to show it as small, that will create a bunch “code” that it has to serve to the Google Crawlers. Again resulting in increased loading time.

File Size

When saving your image, you will need to ensure it is optimised for file size. Again we are dealing with the data your servers have to process and load.

Basically, most images have a ton of unnecessary data, making the file bigger than it needs to be.

There are some great programs to fix this issue. They will make your file size much smaller without reducing your image quality whatsoever.

Once you save your image with the correct dimensions, head on over to a lossy/lossless compressor.

TinyJPG/PNG is great for this. Sometimes they’ll reduce your file size by up to 80%, meaning if it’s 200kb’s to start, it’ll be 40kb’s afterwards.

If you’re on WordPress, you can also download their plug-in which helps as well.

File Name & Alt Text

In the file name and alt-text you’ll want to target your primary keyword (a.k.a search term) target. For this article for example, we could use “seo-image-optimisation” as ours.

Basically, you just name your file with your keyword, and then drop the keyword into alt-text which is easily accessible in WordPress if you have Yoast.

In Conclusion

You’re now ready to tackle the search engine optimisation of your images! So go get started on your first article.

Remember that speed is one of the most important factors of SEO. Good web hosting is crucial.

The only problem is that most hosting providers will provide you with cheap plans that are seriously lacking. So if you’re looking for an upgrade (for still as low as $5 per month) browse our hosting plans here.

CanSpace is Canada’s leading domain registrar and web hosting provider. If you need any other information please send us a message.


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