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How to Choose a Good Domain Name for Your Website

How to choose a good domain name for your personal or business website

Choosing a good domain name for your website starts with understanding what your goals are, and the reach you have within your community.

Let’s go over the three options you have when choosing your domain name and when you would pick them.

1. Making your domain name your business name

This is one of the most popular routes business owners take when choosing their domain name. Before doing so however, you should ask yourself the following question…

Do you have a strong brand in your niche and/or geographical location? If you do, you should feel comfortable simply buying a domain name like “yourbusiness.ca.”

For those who do not yet have great brand identity, you may want to choose from one of the next two options. (if no one knows who or where you are, they will never find you with the search engines).

Side-Note: If you’re not sure how many people are searching for you on the search engines, use the Keyword Planner tool and search for your business names’ search volume.

2. Your business name + location

Let’s say your business is a gym called Fitness World in Toronto. You would choose a domain name for your website like…

Fitnessworldtoronto.ca

This great for building brand identity while improving the chances visitors find you while making searches for local businesses on Google.

3. Location + your business or product niche

Imagine FitnessWorld prides itself on having the cheapest gym membership cost around. They might choose a domain name like…

Cheapgymtoronto.ca or affordablegymtoronto.ca

Or let’s take a cellphone repair shop. What would be a good domain name here?

Cellrepairstoronto.ca

In Conclusion

The best way to choose a good domain name for your website is to figure out how many people recognize your business and are searching for it.

If you’re a new or lightly marketed business (with low brand recognition) you may want to choose a location or keyword based domain name to help generate more visitors from the search engines.

You can of course choose to do a combination of the above.

So, are you ready to get choose a domain name? Click here to get started, and take advantage of Canada’s cheapest domain price guaranteed.


What is a Top Level Domain Name? (TLD)

What is a TLD or top level domain

Looking to buy a great domain name for your website, but keep seeing TLD (or top level domain) everywhere and not sure where to start?

Let’s jump right into what TLD stands for.

What is a TLD?

Top level domains refer to the “extension” used after the “period” in your domain name.

These TLD’s are commonly seen as: .ca, .com, .net, .org etc.

You may also see the term “domain extensions” used synonymously with TLD, as domain extensions and Top Level Domain’s both mean the same thing.

Choosing a Top Level Domain depends on your business and particular goals/desires.

What Top Level Domains Are There?

Aside from the commonly used .ca, .com and .net, there are literally dozens to choose from. Some you may have seen before…

  • .biz
  • .co
  • .io
  • .bid
  • .club

There are also ones like .agency, .accountant and .realtor that work into the branding of specific businesses.

You can even pick something geographically targeted like:

  • .com.co
  • .com.au
  • .co.uk
  • .co.nz

Of course .com and .ca would also classify as the above (US and Canada respectively). Using these geo-targeted TLD’s (especially .CA) is another great way to find good domains that may be taken in the .com form.

In Conclusion

Top level domain names are basically your domains’ extension. They can help differentiate your business – by targeting the area or business niche you work in.

This can help you build more trust, and generate more sales as a result of a stronger brand identity.

If you’re a Canadian business, we recommend the TLD .ca. It is undoubtedly the best domain for businesses that are located or do business in Canada.

Click here and start your search for a great domain.


Should You Use a WordPress Theme?

If you’re new to websites and want to get online for the first time – you should definitely use a WordPress theme.

Creating your first website probably looks like a scary process. You might have no idea what all of the techie-terminology means, if you need to pay for an expensive developer etc.

You actually don’t need to do much.

Why you Should Use a WordPress Theme

WordPress themes make developing websites super fast and simple. Not only is WordPress as a system relatively easy to use. There is also a “marketplace” you can use.

This marketplace consists of tons of designers and developers, building stuff exactly for you.

1. Custom-tailored themes

No matter what business you’re in, or what purpose you want to set a website up for.. You can find a solution with WordPress themes.

What this means is that the days where you had to get expensive custom websites are gone.

Just go onto themeforest.net and make a search like “WordPress theme for restaurants” for example. You’ll be given tons of free and cheap WordPress theme options to choose from that you can simply download and install on your very own site.

2. User friendly and easily customizable

All it takes is customizing things a little bit with your own touch. Put your logo, some info about who you are, change the colors if you want and voila! Website online.

Ready to get started? Click here to find a hosting package.

If you’re still not sure if you should build your website with a WordPress theme and want more options, send us a message.

CanSpace hosts the websites of some of Canada’s largest corporations, and we’d love to help get your website online today!


SEO Tip: Article Image Optimization

SEO Optimizing article images for search engines

When it comes to SEO (search engine optimization), one of the most underlooked optimization tactics is image optimization.

Why should you focus on search engine optimizing your images?

  1. Improve your article rankings
  2. Drive traffic through clicks on Google Images

Those are the two main benefits. Now that you know them, let’s hop right into how you can do the optimization.

Search Engine Optimising Images

There are two facets of optimisation: speed and readability. Speed and how Google Crawlers interpret your website are primary pillars of SEO.

Those two things mean you need to optimise your images:

  1. Dimensions
  2. File size
  3. File name
  4. Image “alt” text

Let’s go over what exactly those mean and how to execute on those tasks.

Image Dimensions

When it comes to images, one of the things that makes file sizes unnecessarily large is inflated dimensions.

You will almost never need an image size with larger dimensions than 1200 pixels wide, yet people frequently upload images with 2000, 3000 and more.

This may not sound like a big deal, but it is. It can mean the difference between hundreds of KB’s of data – which is more for your servers to process and serve to your website visitors.

That additional data means slower loading. Another side of this is how data is interpreted.

Also try to upload your photos in the final dimensions you want them to show.

If you drop a large photo and tell WordPress to show it as small, that will create a bunch “code” that it has to serve to the Google Crawlers. Again resulting in increased loading time.

File Size

When saving your image, you will need to ensure it is optimised for file size. Again we are dealing with the data your servers have to process and load.

Basically, most images have a ton of unnecessary data, making the file bigger than it needs to be.

There are some great programs to fix this issue. They will make your file size much smaller without reducing your image quality whatsoever.

Once you save your image with the correct dimensions, head on over to a lossy/lossless compressor.

TinyJPG/PNG is great for this. Sometimes they’ll reduce your file size by up to 80%, meaning if it’s 200kb’s to start, it’ll be 40kb’s afterwards.

If you’re on WordPress, you can also download their plug-in which helps as well.

File Name & Alt Text

In the file name and alt-text you’ll want to target your primary keyword (a.k.a search term) target. For this article for example, we could use “seo-image-optimisation” as ours.

Basically, you just name your file with your keyword, and then drop the keyword into alt-text which is easily accessible in WordPress if you have Yoast.

In Conclusion

You’re now ready to tackle the search engine optimisation of your images! So go get started on your first article.

Remember that speed is one of the most important factors of SEO. Good web hosting is crucial.

The only problem is that most hosting providers will provide you with cheap plans that are seriously lacking. So if you’re looking for an upgrade (for still as low as $5 per month) browse our hosting plans here.

CanSpace is Canada’s leading domain registrar and web hosting provider. If you need any other information please send us a message.


How to Choose a Hosting Provider

How to choose a hosting provider

With so many options out there – how do you choose which web hosting provider to host your website?

It may seem like a hard decision to make. Rest assured, there are just a few things you’ll want to keep in mind when choosing.

  • Server Uptime
  • Security
  • Quantity of Bandwidth
  • Website Backups

Let’s go into each one now.

1. Server Uptime

This refers to the time your website is “live” essentially. With any hosting provider, there will be times when your site will go down.

Most of the time, this is because of things breaking on your website and is fixed easily. Sometimes though, the actual server where your site is hosted will get under so much pressure, it goes down.

This isn’t unusual, but it shouldn’t happen often (and downtime is almost always less than an hour)

Most companies will say 99.7% to 99.9% up-time. This is the acceptable range.

Anything less than 99.7% indicates unstable servers. Conversely, if a company claims to have 100% up-time, that should be a red flag as there is literally no way to ensure that, and the company is being dishonest.

2. Security

Make sure to contact the company you are planning to use and ask about their security procedures.

A good hosting provider will ensure there is a strong firewall in place to prevent attacks. At CanSpace, our servers are located behind finely tuned, and actively monitored firewalls that we monitor 24/7 for suspicious activity.

Our server software is also upgraded nightly to ensure any potential exploits are closed immediately.

In addition, we provide our clients with a web application firewall (WAF), based on regularly updated OWASP rules. This prevents against hack attempts to software like WordPress, Joomla, and even custom software – even when not properly patched.

Having a WAF is very important, but many companies don’t provide them. So make sure the companies you research do.

3. Quantity of Bandwidth

Bandwidth refers to the amount of memory or space on the server you get when you sign up. This will determine how fast your website goes and the amount of visitors you can handle.

Our plans start at 15GB and go all the way up to 500GB or more. The more Bandwidth you have, the more busy with content and visitors your site can be.

The one thing to watch for here – is companies that offer “unlimited” plans. Many companies run the shady practice of overselling.

They will offer “unlimited” plans, but throttle (slow down your site) if you go above their actual limits, as there’s really no such thing as unlimited. In addition, most companies that offer unlimited will have little to no support.

Stay away from companies that offer unlimited plans. Other than that – you should be ok.

4. Website Backups

At CanSpace, we back up all of our sites nightly, and we retain a week worth of back-ups.

In addition, the control panel our clients are provided with, cPanel, gives users the chance to back up their sites at any time they want manually.

Doing so ensures you always have a copy of your site in case something breaks or goes down.

In Conclusion

You should now be ready to make an educated decision when choosing your web hosting provider.

Remember, CanSpace is Canada’s leading hosting provider and domain registrar – powering some of Canada’s largest corporations. If you’re looking to get your website online, trust us to provide you with all of the necessities we mentioned here.

Ready to get started? Click here to find a hosting package to suit your needs! If you have any questions, feel free to contact us on our live chat now.


How to Process Payments Online

How to process payments online

If you’re looking to build an online store and sell your products it’s likely you’re wondering how you can process payments.

With all the solutions and information out there it may be a little confusing… Basically, you’ll just need the following.

  1. Store/shopping cart solution
  2. Payment gateway
  3. Bank account

WordPress Shopping Carts

For WordPress users, there are two major players you can look at when it comes to online store plug-ins. WooCommerce and EasyCartBoth will allow you to set up your products, name a price and then prep for selling.

Side note: You can also use Shopify to set up your online store/shopping cart.

Payment Gateway

What is the best Payment Gateway? What is a Payment Gateway?

Basically it’s the online system that securely takes the credit card information from your buyer, collects the money, then sends it to you.

The most popular gateways are as follows.

  • PayPal
  • Square
  • Stripe
  • Payoneer

After choosing a payment processor, you will have to get it linked to WooCommerce or EasyCart. This way it will be set up to handle real payments from those shopping on your store.

In order to link WooCommerce/EasyCart to your payment processor, you will have to go into your account and generate an API Key (code that links to your account). You then drop that API key in the “settings” section of your plug-in.

More information here from WooCommerce and EasyCart.

Bank Account

Make sure your bank account is linked to the payment gateway. This will ensure you’re able to send money to it’s final stop – your wallet.

And that’s all you need. If you don’t yet have a website, click here to find a hosting package to start your online store. You will also need a domain. For those without a domain you can click here to search and find the cheapest domains, guaranteed.

Good luck, and remember that CanSpace is Canada’s leading domain registrar and web hosting provider. If you need any help simply contact our live chat. We can help you finally launch your website (and store)!


Which Hosting Provider is Best For WordPress?

What is the best hosting provider for WordPress websites

Planning to build a WordPress website and not sure how to pick a hosting provider?

That’s ok. There are tons of things to think about if it’s your first website. We understand how things can get confusing or overwhelming very quickly.

So what should you be looking for from your hosting? The very first thing is: make sure you’re protected.

The Hosting Best For WordPress is Secure

Unfortunately, there are scammers and hackers online trying to steal sensitive information and simply destroy websites… It’s important to have the proper security measures so hackers can’t take advantage of you.

Good WordPress hosting providers will make sure you have strong firewalls in place protecting your information.

Hackers won’t be able to access your website and make attacks. For example – DDOS attacks are a popular method for taking down websites, which would be a red flag for your firewalls.

With the right host, you won’t have to worry (nearly as much) about falling prey to this kind of thing.

Speed

The speed of your website is very important for a number of reasons. It plays a big factor in how well you “rank” on Google results. Meaning, when you make a specific search… Where will your article show up on the results?

On the first page? What spot?

In addition, speed is very important for user experience. If your website is really slow, no one will stick around long enough to read about who you are – and the blog articles you write.

So make sure your site is fast.

Get the Best Hosting for Your WordPress Website

Remember to take a look at our web hosting packages if you’re looking to get your WordPress site up. CanSpace is the leading domain registrar and hosting provider, working with some of Canada’s largest corporations.

If you have any other questions about hosting your WordPress website, just contact our team and we’ll help you figure it out!


What are SSL Certificates?

what-are-ssl-certificates

SSL stands for Secure Sockets Layer. In web hosting, it’s essentially the technology that secures your website. HTTPS uses the SSL protocol to secure your website.

Typically, data is sent to and from servers in text form. When connecting via HTTPS, prior to sending or receiving data from your website, it is encrypted. This is done so that hackers can’t gain access to sensitive information.

This may not be huge to worry about if you just own a blog and aren’t setting up an online store. Although having HTTPS does help with search engine optimization as Google tends to rank secure sites more highly.

When do you Need an SSL certificate?

You will need an SSL if you’re going to:

  1. Sell products on your website
  2. Create a membership website
  3. Process sensitive personal information

Any time you are processing or protecting your information or that of your website visitors/customers, you will need to set up an SSL certificate.

This ensures you’re protected and keeping the information of your customers safe.

Remember, CanSpace is Canada’s leading domain registrar and hosting provider. So if you’re looking to get your website up and selling to customers – get started with us today!

Click here to search for a hosting package that suits your needs. If you require an SSL certificate, we will also help you set that up.


Should I Buy a .CA or .COM Domain?

buy .ca domain

When should you buy a Canadian .ca domain instead of a .com domain?

It’s a question a lot of people who want a website run into…

The answer is, it depends on how you want to brand yourself. Which means, you need to think for a minute about your market.

When to Buy a .CA Domain

In our opinion, there are two instances when you should purchase a .ca domain name for your website.

  1. You are a Canadian business and/or do business mainly in Canada
  2. You want to have a Canada-specific site for your business’ Canadian branch

Many small business owners in Canada want to clearly indicate their country of operation (or celebrate it proudly!) There is no better way to do that than with a .CA domain.

Not only is a .CA domain good for your brand recognition, it’s helpful in the search engines.

Having .CA in your domain will promote authority in the Canadian marketplace – in the way Google, and consumers interpret your website as a local business.

In summary… You may want to opt-out of the .COM hype as the holy grail for domains, and look at the Canadian counterpart to help build your local presence and authority.

Where to Buy a .CA Domain

When choosing your domain – price is usually a big factor. At CanSpace, we offer the cheapest domains in Canada, guaranteed.

We also include privacy protection for free, so people can’t find out you who you are by searching for your domain. Most domain registrars charge almost double for this, so that’s more savings for you!

If you’re ready – click here to start searching for the perfect .ca domain! If you’re still not sure what domain to choose, send us a message. We’d be happy to help you decide! 


How to Secure Your WordPress Website

how to secure your wordpress website

You can secure your WordPress website both with plug-ins, and by ensuring your hosting provider has the right firewalls in place to prevent attacks.

WordPress in particular, while a great platform, does have issues with security from time to time.

This means it’s important to figure out the places hackers exploit, and plug up those holes so you don’t run the risk of website hacking or losing sensitive information.

Securing Your WordPress Website

Below are the best ways to ensure you’ve secured your WordPress website.

Monitored Firewalls

When looking for a hosting provider – make sure they have strong monitored firewalls set in place internally.

This ensures the servers where your WordPress website is hosted are protected and being watched over for suspicious activity.

In addition to having the server firewalls up and running, ask how often the hosting company updates their server software to close potential exploits.

At CanSpace we monitor our servers and client accounts 24/7. This helps ensure the utmost level of security.

Web Application Firewalls

In addition to server firewalls, securing your WordPress website can be done with a WAF (accessible from your cPanel).

The best hosting companies will provide this. We base our WAF on OWASP rules. Which helps prevent attack attempts to web software.

It is especially powerful in securing WordPress websites, Joomla etc.

However… Since this isn’t a legal requirement to be a hosting provider, most don’t bother to set up a WAF. So remember to ask the hosting company you’re checking out if they do or not.

Securing Your WordPress Website with Plug-ins

There are a number of awesome, free plug-ins you can check out and install to ensure, without a shadow of a doubt, that your website is protected.

Some of our favorites are…

Limit Log-in Attempts

protecting wordpress security with limited login attempts

This plug-in limits the amount of times a person can try logging into your site before being locked out.

Limiting the login attempts helps secure your WordPress site by ensuring hackers can’t run password cracking software to try and get into the back-end of your website (which does happen).

All in One WP Security

wordpress security plug-in

As the name would suggest, All-in-One WP Security does a number of things to help secure your WordPress website. Primarily it…

  • Checks for exploits and vulnerabilities
  • Implements security updates automatically to fix security issues
  • Gives you a visual “scoring” system so you can see how protected your site is

BulletProof Security

There are too many features to list here, but BulletProof Security is a great plug-in to protect your ass-ets.

They help secure your WordPress website in a number of ways – similar to “All-in-one” but more extensive in their features.

So, are you looking for a hosting provider that will ensure your website is fast, reliable and secure? Sign up today. We’d love to get you online (and keep it that way!)


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